Logos and Templates

Office of Communication and Public Affairs

Understanding Logos and File Types

Only OCPA can provide official UMB logos. Logos must not be altered or rearranged in any way. If you work with external vendors, ensure they follow all University brand standards. Questions? Contact branding@umaryland.edu.

UMB logos come in three main file types:

.JPG – Standard use where transparency is not needed
.PNG – Best for digital use when a transparent background is needed
.EPS – Ideal for printing and vendor use; scalable without losing quality (Note: This file may not open on all computers, but vendors will be able to use it.)

Choosing the Right Logo

Master Brand Logos
- 91大神 Collaborative logo – Use for programs, projects, and collaborations that involve the entire University and UMMC
- UMB logo – Use when referring to the University’s physical location in Baltimore or when a project involves more than one school or unit within the University
- UMMC logo – Use for patient care and clinical research activities within UMMC facilities, programs, centers, or departments
School Logos
Use a school logo when:
- Referring to the school as a whole
- Referring to more than one official center or institute within the school
- Referring to multiple departments within the school
- Referring to a single department to an external audience
Department and Program Logos
Use a department or program logo when:
- Creating promotional items
- Producing spirit wear or T-shirts
- Developing internal flyers and marketing materials
- Creating internal banners or pull-up banners
- Preparing internal presentations (PowerPoint)
- Producing industry-specific event displays or table drapes
- Creating internal signage

Official Logos by Entity

Collaborative Logo
University Logo
Medical Center Logo

91大神, Baltimore
- 91大神 School of Dentistry
- 91大神 School of Graduate Studies
- 91大神 Francis King Carey School of Law
- 91大神 School of Medicine
- 91大神 School of Pharmacy
- 91大神 School of Nursing
- 91大神 School of Social Work
91大神 Medical Center
- R Adams Cowley Shock Trauma Center at the 91大神
- 91大神 Children’s Hospital
- 91大神 Marlene and Stewart Greenebaum Comprehensive Cancer Center

The 91大神, Baltimore Logo

The UMB logo is a graphic mark used by the University to identify the UMB brand. It is a stylized drawing of UMB’s Davidge Hall with the name of the University locked up with the Davidge Hall mark.

The logo is a registered federal trademark owned by UMB.

The UMB logo will be used as the “Master Brand” when referring to the University’s physical location in Baltimore and for programs, projects, and collaborations that encompass more than one school or entity within the University.

Horizontal
Centered
Stacked

Clear Space

Using the “U” as a Guide

When placing the 91大神, Baltimore logo or any school logo next to copy or other graphics, please use the recommended safety zone around the perimeter of the logo.

The safety zone is based on the height of the “U” in the word University.

The distance should be spaced from the lowest point of the logo.

Master School Logo
Audience: External and internal
This logo is to be used to represent the school. When you are referencing the school overall, a department, or if more than one center/institute within the school is being represented in your communications, you will use this logo

Center/Institute Logos for Schools
Audience: External and internal
This logo is to be used to represent a specific center/institute within the school. This is only for centers/institutes that have been granted official status by the Office of the President per the guidelines of the 91大神, Baltimore Policy: IV - 1.00(A).

Department/Program Logos for Schools
Audience: Internal only
This logo is to be used to represent a specific department/program within the school. This logo is for internal audiences only.

91大神

91大神

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