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Social Media

a diverse group of people sitting on a bench look at social media and enjoy one another's company

Our team promotes UMB to internal and external audiences through social media. As marketing continues to evolve, we offer the expertise and resources to help your presence resonate across all platforms.

  • What We Offer

    We support your social media presence from strategy to execution, including:

    • Social media strategy consulting
    • Content creation and event coverage
    • Livestreaming and event production
    • Platform training and best practices
    • ADA accessibility guidance for social media
    • Podcast consulting
    • UMB Mobile App push notification implementation

  • Request Social Media Event Coverage

    To increase the opportunity for us to help with your event, please submit a request at least one week in advance.

    Important notes:

    • Let us know if someone on your team is already handling posting or photography
    • If your event is relevant to the whole University, we can pre-promote it and repost on the main UMB channels
    • We may send a social media representative or intern, but because of bandwidth, not all requests can be granted
    • If we are unable to attend, send photos or videos after the event for posting

    Submit a Coverage Request

New to Working with the OCPA Marketing Team

Schedule a meeting with someone from our knowledgeable marketing team to learn more about the project process and the services we offer. Please send an email to CommunicationsMarketing@umaryland.edu.

person using social media on a mobile device

UMB Social Media Committee

The Social Media Committee is jointly operated by the Digital Marketing and Social Media teams within OCPA. Its goal is to foster collaboration across UMB's schools and departments, sharing ideas, aligning strategy, and encouraging active participation campuswide.

Membership is open to all University staff. To join or learn more, contact Charles Schelle at social@umaryland.edu.

Related Self-Service Resources

Account Directory Best Practices Tools and Resources Plan Your Social Media Accounts University Hashtags

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