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Before recording your first episode, develop a plan that includes:

• Podcast title and description
• Target audience
• Episode format (interviews, panel discussions, storytelling, educational content, etc.)
• Publishing schedule
• Hosts and contributors
• Marketing and promotion strategy
• Accessibility and transcription plan

Consider creating a pilot episode to test your concept before committing to a regular production schedule.

Podcasts that represent UMB or use UMB branding should:

• Reflect the university's mission, values, and professional standards.
• Use approved university logos and visual identity elements.
• Avoid implying official university positions unless authorized.
• Clearly identify sponsoring schools, departments, centers, or programs.
• Comply with all applicable university policies and guidelines.

OCPA will review branding elements before launch.

All UMB podcasts must support accessibility and inclusion.

Recommended practices include:

• Providing episode transcripts.
• Ensuring accompanying web content meets accessibility standards.
• Using clear audio and minimizing background noise.
• Making promotional materials accessible.

Accessibility requirements may be subject to federal and university regulations, including Title II digital accessibility requirements.

Podcast creators are responsible for obtaining appropriate permissions for:

• Music
• Sound effects
• Images and graphics
• Third-party recordings
• Guest appearances

Do not use copyrighted material without proper authorization.

To create a professional listening experience:

• Use a quality microphone.
• Record in a quiet environment.
• Test equipment before recording.
• Edit for clarity and pacing.
• Maintain consistent audio levels.
• Develop a standard episode introduction and closing.

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Common podcast platforms include Apple Podcasts, Spotify, YouTube, and other major podcast directories.

Before selecting a hosting provider, consider:

• Cost
• Analytics
• Accessibility features
• Long-term sustainability
• Ownership of content

Plan how you will build an audience through:

• UMB Social media
• Email newsletters to your curated list of potential listeners
• Departmental communications
• University websites
• ELm, Elm Weekly, Campus Life Weekly (possibly the CEC weekly newsletter if topics are of community interest)
• Events and presentations
• UMB Eboards/ digital displays

OCPA may be able to assist with promotional opportunities for podcasts of broad institutional interest, and cross-promoting other university podcasts is an option worth considering.

Faculty, staff, and students interested in launching a UMB-affiliated podcast are strongly encouraged to contact OCPA during the planning phase.

OCPA can provide guidance on:

• Podcast strategy
• Branding
• Accessibility considerations
• Marketing and promotion
• Technical resources
• Distribution options