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To measure the effectiveness of the A&F communication strategy, several key performance indicators (KPIs) are proposed. The following KPIs will identify areas for improvement as well as supporting the maintenance of effectively functioning elements of this plan.

• Awareness
  • Website traffic (A&F main and division pages)
  • Elm story placements and readership
  • Email open and click rates
  • Internal survey awareness of A&F services
• Engagement
  • Event participation
  • Newsletter subscriptions
  • Training module completion
  • Feedback submissions
• Operational Effectiveness
  • Time to respond to communication requests
  • Website update turnaround time
  • Accessibility compliance rates
• Representation
  • Campus survey perceptions of A&F services
  • Media mentions or Elm features

Effective communication requires not only distributing information but also understanding how messages are received and where improvements may be needed. Establishing consistent feedback mechanisms allows Administration & Finance to evaluate communication effectiveness, identify information gaps, and adapt strategies over time.

To support continuous improvement, A&F may use a combination of feedback approaches, such as:

• Employee communication surveys to assess clarity, usefulness, and reach of internal communications
• Website usability feedback or testing to evaluate how effectively users can find information and complete common tasks
• Stakeholder listening sessions with departments and campus partners to better understand communication needs and priorities
• Feedback opportunities tied to major initiatives or campaigns, such as short forms or follow-up surveys

Insights gathered through these methods can inform adjustments to messaging, channels, and communication practices. Over time, incorporating structured feedback helps ensure that A&F communications remain responsive to the needs of employees and campus stakeholders.