This section outlines A&F’s target audiences and how they are prioritized, ensuring communications are tailored, relevant, and effectively delivered to the appropriate groups based on message and impact.
OSVP Communication Plan
A Division of Administration and Finance
Target Audiences
Audiences will be message-dependent and will typically fall within eight siloes. Our primary audiences include:
- All of A&F, to include:
- A&F Senior Leadership
- Individual divisions (OSVP, Enterprise Resilience, F&O, Human Resources (HR), Real Estate, Planning, and Space Management (REPSM), Finance and Auxiliary Services (FAS), International Operations (IO), Police and Public Safety)
- Employees by demographic data (age, income, unit, home life)
- Select cohorts who are involved in various programs (mainly Employee Success)
- UMB campus community to include strategic partners and vendors both internal and external to A&F
- Anyone consuming A&F services, whether internal or external to UMB
All communications and content, regardless of the communications medium, will be crafted with the target audience in mind. Communications intended for specific audiences are occasionally shared more broadly outside the original, intended audience to include groups both internal and external to UMB.
Depending on the nature of the communication need, the following are examples of how audiences should be prioritized, starting internal to A&F and expanding to secondary or tertiary audiences.
- Primacy audiences: A&F employees, UMB faculty and staff using A&F services
- Secondary audiences: UMB leadership, students
- Tertiary audiences: external UMB partners, community stakeholders